The Breaking News: Installing recommended plugins
We recommend to install several additional plugins to extend functionality of your site.
These plugins might offer paid features or plans but it is not required to purchase it in order to mimic a functionality shown on a demo site. You can use a free version of the plugin to do so.
Jetpack plugin provides powerful features previously only available to WordPress.com users. Jetpack is developed by Automattic, the makers of WordPress.com.
After the plugin was installed and activated, you will be asked to connect to WordPress.com. If you don’t have a WordPress.com account, you can create one. It’s totally free and easy. Note, it does not force you to build a site on WordPress.com.
The reason you should connect to WordPress.com is because many of Jetpack modules are integrated with specific robust functionality of that platform.
Yoast SEO plugin helps to improve SEO of your site to make it as search engine-friendly as possible.